IMAGE BUILDING + REPAIR
YOUR BRAND IS EVERYTHING
We are a discrete and discerning referral-only agency.
We work with athletes, celebrities, influencers and business professionals on developing, growing and protecting a personal brand. An effective brand strategy could mean the difference between an average career and a long-term career filled with huge promotional opportunities.
Please inquire below about what we can do for you.
WHAT BRANDS WANT
Athletes have a tremendous platform for sharing stories to an engaged community. Brands looking for someone to tell their story will migrate to a professional who closely aligns to the brand and its values.
Equally important is the vision for sponsors, who look for authenticity… finding authentic connection between their narrative and the athlete that can easily translate through the athlete’s community for the purpose of increasing brand/product/service awareness.
Athlete and celebrity clients who are most successful in building a strong personal brand, present interesting and relevant things to their audience and are therefore able to more effectively represent the brands they partner with. This creates a high value for the athlete to the respective represented brands.
There is no way to create a personal brand overnight. It takes time and planning, and each athlete client has unique needs. There are many things we can do to help amplify your brand such as establishing strategic partnerships, collaborations and initiatives.
With the planning, it is important to clarify what it is that you stand for, what is important to you, why it’s important and then building your personal brand around that. It’s also important to understand where your message should be delivered and how to effectively connect all of the networks for the greatest impact.
Athlete and celebrity clients need to understand that your private life and your personal life are intertwined, whether you like it or not. It’s important to build a strategy around this, such as a plan for public-facing social media accounts and separate private accounts to engage with friends and family.
It is also important to be aware of exactly what you are signing up to.
Key questions to understand:
how long the deal lasts;
are you prohibited from other partnerships;
what rights you grant to the brand;
your payment; and
the contractual warranties you are giving to the brand.
Brand deals are, and will continue to be, important aspects of an athlete’s lifecycle, so it is important to be properly advised before entering into agreements. These partnerships should be seen as a more than a revenue stream. Excellent brand partnerships can help develop a personal brand and shape an athlete’s future.